AdWords For Dummies (For Dummies (Computer Tech)) by Howie Jacobson

By Howie Jacobson

AdWords we could each business-from eBay PowerSellers to Fortune 500 companies-create distinctive, most economical advertisements campaigns on the net, and bills for the majority of Google's $6 billion in annual sales This all-new consultant is helping advertisers get a deal with on AdWords complexities and nuances, undertake AdWords most sensible practices, and switch clicks into ka-ching! subject matters coated contain undertaking quickly and inexpensive marketplace examine, crafting a message that cuts throughout the litter, settling on AdWords settings, bidding on key phrases, atmosphere a greatest day-by-day spend, bettering the internet web page that an advert issues to, checking out innovations, monitoring effects, and utilizing net analytics instruments contains an specific provide from Google-AdWords credit such as the cost of the book-plus a better half site with up to the moment AdWords suggestions and tips, narrated video walkthroughs, and loose trials of the author's software program

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Extra resources for AdWords For Dummies (For Dummies (Computer Tech))

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If you already have a Web site that you use to sell your product, keep reading. ” If you have a Web site You already have a Web site where you sell your product, and now you’re interested in advertising with Google’s AdWords. To start out with the Starter Edition, follow these steps: 1. com and click the Click to Start button, as shown in Figure 2-1. (The button could also be labeled Begin or Start Now. ) 2. Select the Starter Edition radio button. 3. Select the I Have a Webpage radio button. 29 30 Part I: Becoming a Google Advertiser Figure 2-1: The gateway page to a world of AdWords fun.

12. Click the Continue button to go to your account. You’ll land on a page like that shown in Figure 2-3. Figure 2-3: Linking to an existing Google account or setting up a new one. 13. Set up your AdWords account. Google wants to know if it knows you already. If you already have an account for any of the three billion other Google services (like Gmail, AdSense, Orkut, Google Docs and Spreadsheets, Picasa, and so on), you can link your AdWords account to the same login. Google will give you the choice of using your existing account for AdWords, or creating a brand new one.

You want to use text ads only: With the Starter Edition, you show only plain vanilla text ads (no pretty pictures, video, cell phone ads, or dancing monkeys). Most advertisers find that text ads are the bread and butter of their online advertising, so this may not be a big deal for you. Even if you plan to make graphical and video ads eventually, I strongly recommend you start with the text ads to get your message right — before you jump into expensive and slow-to-change media such as art and video.

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